Michael Melen, owner of the digital marketing agency SmartSites, explains, “Celebrities bolster trust, links, and publicity — all of which are critical components in Google’s search algorithms.” It should come as no surprise, then, that celebrity-owned businesses frequently dominate search results, consistently appearing on the first page for competitive keywords. Let’s explore how some celebrities have succeeded in dominating search rankings.
Squeezing in between Don Julio and Espolòn, Casamigos lands smack in the middle of the first page of Google for ‘tequila.’ How did it get there? Strong backlinks, like a Yahoo Lifestyle article titled “George Clooney Young: 19 Must-See Photos of the Heartthrob Over the Years.”
What do pictures of George Clooney from the 1980s and 1990s have to do with good tequila? Not much — except that the article casually mentions (with a handy backlink) Clooney’s Casamigos Tequila. And for Google, that’s more than enough to serve up a prime spot on the first page. Cheers to that!
Aviation Gin is flying high, landing on the first page of Google for the ultra-competitive search term “gin.” It even boasts a featured snippet showcasing Ryan Reynolds‘ face—despite the fact that Reynolds sold the company four years ago.
Michael Melen explains, “Clicks and the user’s experience on the page are strong signals for Google’s search rankings. Reynolds’ face helps get the click, and his video keeps users there. Both are very strong influencers of search rankings.”
So, what’s the secret sauce? Reynolds’ charm and visibility. His face draws the clicks, and his engaging videos keep users hooked, boosting Aviation Gin’s ranking. Cheers to first page success!
Dr. Dre topped the charts in the mid-1990s. He did it again in the mid-2010s by Beats By Dre. Acquired by Apple for $3 billion nearly a decade ago, Beats by Dre continues to thrive on its early SEO success. According to SEO software Ahrefs, BeatsByDre.com enjoys over 750k visitors from organic search alone. That’s impressive for any website, let alone a headphones manufacturer.
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Michael Melen, owner of the digital marketing agency SmartSites, explains, “Celebrities bolster trust, links, and publicity — all of which are critical components in Google’s search algorithms.” It should come as no surprise, then, that celebrity-owned businesses frequently dominate search results, consistently appearing on the first page for competitive keywords. Let’s explore how some celebrities have succeeded in dominating search rankings.
Squeezing in between Don Julio and Espolòn, Casamigos lands smack in the middle of the first page of Google for ‘tequila.’ How did it get there? Strong backlinks, like a Yahoo Lifestyle article titled “George Clooney Young: 19 Must-See Photos of the Heartthrob Over the Years.”
What do pictures of George Clooney from the 1980s and 1990s have to do with good tequila? Not much — except that the article casually mentions (with a handy backlink) Clooney’s Casamigos Tequila. And for Google, that’s more than enough to serve up a prime spot on the first page. Cheers to that!
Aviation Gin is flying high, landing on the first page of Google for the ultra-competitive search term “gin.” It even boasts a featured snippet showcasing Ryan Reynolds‘ face—despite the fact that Reynolds sold the company four years ago.
Michael Melen explains, “Clicks and the user’s experience on the page are strong signals for Google’s search rankings. Reynolds’ face helps get the click, and his video keeps users there. Both are very strong influencers of search rankings.”
So, what’s the secret sauce? Reynolds’ charm and visibility. His face draws the clicks, and his engaging videos keep users hooked, boosting Aviation Gin’s ranking. Cheers to first page success!
Dr. Dre topped the charts in the mid-1990s. He did it again in the mid-2010s by Beats By Dre. Acquired by Apple for $3 billion nearly a decade ago, Beats by Dre continues to thrive on its early SEO success. According to SEO software Ahrefs, BeatsByDre.com enjoys over 750k visitors from organic search alone. That’s impressive for any website, let alone a headphones manufacturer.
