Summarize this content material to 540 phrases Mattel Inc., coming off a troublesome 12 months for toymakers, is relaunching the Barney purple dinosaur character for TV screens, theatres and the toy aisle, betting an icon unveiled three a long time in the past will resonate with at present’s dad and mom and youngsters.An animated collection for preschool children is about to debut globally in 2024, the toymaker mentioned Monday in an announcement. The plans contains books, attire and equipment, in addition to toys and content material for YouTube.Like media firms, Mattel is reaching into its trove of iconic mental properties to develop new gross sales alternatives. A Barbie film starring Margot Robbie within the title position is slated for launch this 12 months.Toymakers Mattel and Hasbro Inc. registered lower-than-expected year-end outcomes. The businesses cited a troublesome vacation local weather and have been coming off a pair years of pandemic-fueled gross sales as dad and mom splurged for youths caught at dwelling.The unique Barney & Pals was launched on PBS in 1992. The brand new collection can be co-produced by a unit of Corus Leisure Inc. along with Mattel Tv.SHARE:JOIN THE CONVERSATION Anybody can learn Conversations, however to contribute, you need to be a registered Torstar account holder. If you don’t but have a Torstar account, you’ll be able to create one now (it’s free)Signal InRegisterConversations are opinions of our readers and are topic to the Code of Conduct. The Star doesn’t endorse these opinions.
:format(webp)/https://www.thestar.com/content/dam/thestar/entertainment/2023/02/13/mattel-relaunches-barney-the-purple-dinosaur-with-toys-tv-and-movies/barney.jpg)
By Maggi
"Greetings! I am a media graduate with a diverse background in the news industry. From working as a reporter to producing content, I have a well-rounded understanding of the field and a drive to stay at the forefront of the industry." When I'm not writing content, I'm Playing and enjoying with my Kids.