A few days after the launch another company bearing a similar name has been now suing the brand and her for copyright infringement.
The first time it was published by the TMZ the fashion company Rhode has accused the brand of copyright infringement.
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They claim it believes that Hailey's line "could easily wash away all the hard work they've put into their brand."
"It's an unfortunate incident. Wedo, of course, knows the reason Hailey would like to make her middle name her own brand.
They further stated, "What Ms. Bieber is doing is harming a minority co-owned business that two women have painstakingly built into a growing, global brand."
"While a global brand, we are still a young and growing company, and we cannot overcome a celebrity with Hailey's following using our company's name to sell related products," they stated.