As one of Hollywood’s most famous names, Sydney Sweeney has steadily climbed the ladder of show business. From acting to producing, the Echo Valley star is now appearing in various brand campaigns, such as a tongue-in-cheek Dr. Squatch bathwater soap. But her latest ad with American Eagle has sparked widespread backlash. Social media users have criticized the denim brand for Sydney’s ad, but why?
Below, News47.us unpacks the criticism surrounding the American Eagle ad featuring Sydney.
Sydney appears in a variety of clips with American Eagle, but the campaign’s message is one simple phrase: “Sydney Sweeney has great jeans.” In one video shared earlier this month, Sydney walks into what appears to be an AE audition room, and she slates as a “local hire.”
“Hi, I’m Sydney Sweeney, and I’m from Spokane, Washington,” the Euphoria actress says in the clip, adding that she’s available to work as a “local hire.”
In other clips, the brand repeats its “Sydney Sweeney has great jeans” slogan.
