Two years after SAG-AFTRA reached an agreement with the AMPTP over unauthorized use of artificial intelligence, an AI-generated “actress” was introduced. Her name is Tilly Norwood, and she has a Wikipedia page. Unveiled by her creator, AI talent studio Xicoia and Particle6 CEO Eline Van der Velden, at the 2025 Zurich Film Festival’s Zurich Summit, the studio claimed that Norwood could land representation with real talent agencies — prompting widespread concern across the film industry.
“Xicoia doesn’t intend to limit itself to a few characters. The studio’s goal is to develop a universe encompassing over 40 digital personalities, which will coexist within a coherent narrative,” Xicoia’s website reads. “In practice, this means that events in the life of one character will have consequences for others. Just like in extensive film or comic book franchises.”
With a goal to make Norwood “the next Scarlett Johansson or Natalie Portman,” Van der Velden told Broadcast International that financials struggles in the film and television business have accelerated AI production.
So, what does this mean for actors and the entire entertainment industry? As that question lingers, learn about Tilly and “her” creator below.
No — Tilly is not a real person. “She” is an AI-generated digital personality that its creator, Xicoia, and Van der Velden introduced at the 2025 Zurich Summit.
After Deadline reported on Norwood’s introduction via Instagram, multiple commenters claimed the AI creation resembles a Scottish actress named Briony Monroe.
