It’s now impossible not to know all about the recent American Eagle jeans ad featuring Sydney Sweeney. Unless you’re living under a rock, the latest denim campaign has sparked extensive controversy on social media. The slogan “Sydney Sweeney Has Great Jeans” caused an online firestorm, as left-wing and right-wing commenters debated over the campaign’s message and appearance. But now that American Eagle shares have risen, people are asking one more question: how much money has the company made from the ad?
Here, News47.us breaks down what we know so far about American Eagle’s stocks and earnings from the advertisement.
The “Sydney Sweeney Has Great Jeans” campaign sparked backlash because of its play-on of the word “jeans” to replace “genes.” People accused American Eagle of racism for using a white, blonde-haired, blue-eyed actress to glorify a white person having superior genes. Others called out AE for sexualizing Sydney in the ad, as she is seen getting dressed and leaning over the hood of a car in a subtly sultry manner.
Right-wing commenters, however, defended the AE campaign and slammed left-wing critics for trying to push “woke” propaganda.
Days after releasing its advertisement with Sydney, American Eagle shared a statement defending the campaign. The statement read, “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
