Alix Earle has become one of the most recognizable faces on social media in just a few short years. What started as viral “Get Ready With Me” videos on TikTok quickly turned into a full-scale career with major brand deals, media projects, and business opportunities.
More recently, the 24-year-old took the ballroom floor by storm on Dancing With the Stars Season 34 with pro partner Val Chmerkovskiy. She made it all the way to the finale—finishing as first runner-up—and earned praise for her powerful routines and determination under pressure.
Below, learn more about what Earle does for a living, her estimated net worth in 2025, and how she built her wealth.
Over time, Earle has turned her social-media fame into a diversified career. She works as an influencer, content creator, model and brand partner, collaborating with major beauty and lifestyle companies through paid partnerships and sponsorships.
She has also expanded into business and entrepreneurship. In 2025, she signed an equity deal with a beverage brand and began investing in other ventures, signaling that she now treats her personal brand as a full-scale business.
As of 2025, Earle’s net worth is widely estimated to be in the tens of millions, with outlets such as Celebrity Net Worth placing her around the $20 million range.
According to Forbes, she earned about $8 million as of June 2025.
