When Taylor Swift speaks, Swifties listen. After the Grammy winner released her brand-new album, The Tortured Poets Department, on April 19, fans immediately began dissecting lyrics and determining what their favorite song was.
One track, however, helped one London pub grow its business exponentially within a matter of days. According to The Black Dog owner and event manager Lily Bottomley, Taylor’s song appropriately titled “The Black Dog” has brought in more than a few new customers.
“We’re just loving it, it’s been so fun,” she told the BBC on April 22. “All of the attention has been pretty overwhelming, but we can’t be happier.” Lily also confirmed that Taylor, 34, had previously come to the pub herself and said the venue was now offering burgers and cocktails inspired by the singer.
In the track “The Black Dog,” Taylor sings about an ex who left his cell phone location settings on after their breakup. While she doesn’t name any individuals specifically, much of her 11th studio album is about exes Joe Alwyn and Matty Healy.
“And so I watch as you walk, into some bar called The Black Dog,” she sings in the first verse. “And pierce new holes in my heart, you forgot to turn it off.”
While Lily isn’t revealing who the famous ex could be, she told Sky News on April 22, “We do have a certain blond regular who frequents, let’s just say that.”
She also shared her theory as to why fans (and Taylor) may fall in love with her business. “The Black Dog is a beautiful neighborhood pub,” she told the BBC. “It’s really small and really cozy so I can imagine the neighborhood feel, the community, would appeal to her. Obviously, being as famous as she is, [it’s] maybe a nice break. We’ve had [the album] on non-stop on the pub. We’ve had singalongs from fans. It’s been amazing.”
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When Taylor Swift speaks, Swifties listen. After the Grammy winner released her brand-new album, The Tortured Poets Department, on April 19, fans immediately began dissecting lyrics and determining what their favorite song was.
One track, however, helped one London pub grow its business exponentially within a matter of days. According to The Black Dog owner and event manager Lily Bottomley, Taylor’s song appropriately titled “The Black Dog” has brought in more than a few new customers.
“We’re just loving it, it’s been so fun,” she told the BBC on April 22. “All of the attention has been pretty overwhelming, but we can’t be happier.” Lily also confirmed that Taylor, 34, had previously come to the pub herself and said the venue was now offering burgers and cocktails inspired by the singer.
In the track “The Black Dog,” Taylor sings about an ex who left his cell phone location settings on after their breakup. While she doesn’t name any individuals specifically, much of her 11th studio album is about exes Joe Alwyn and Matty Healy.
“And so I watch as you walk, into some bar called The Black Dog,” she sings in the first verse. “And pierce new holes in my heart, you forgot to turn it off.”
While Lily isn’t revealing who the famous ex could be, she told Sky News on April 22, “We do have a certain blond regular who frequents, let’s just say that.”
She also shared her theory as to why fans (and Taylor) may fall in love with her business. “The Black Dog is a beautiful neighborhood pub,” she told the BBC. “It’s really small and really cozy so I can imagine the neighborhood feel, the community, would appeal to her. Obviously, being as famous as she is, [it’s] maybe a nice break. We’ve had [the album] on non-stop on the pub. We’ve had singalongs from fans. It’s been amazing.”
