For globally acclaimed singer-songwriter Rachael Yamagata, journeys and music go hand in hand. The travels she embarked on inspired her songwriting process, creating soulful melodies that capture listeners’ hearts worldwide.
This interconnectedness between music and traveling paved the way for her collaboration with Tessan, an innovator in travel charging solutions.
With their “What’s Your Next Journey” campaign, Rachael and the brand inspire audiences to reflect on their paths and embrace life’s transformative moments.
Rachael Yamagata thinks life is a journey of small, meaningful moments. Whether through heartache, healing, growth, or connecting with others, Rachael captures the beauty of human experiences, reminding listeners that it’s okay to feel something when you think it. This philosophy aligns perfectly with the brand’s mission of empowering people to explore and connect through travel solutions.
For Rachael, connection is synonymous with authenticity. In an exclusive interview with the brand, she shared that being present at the moment or finding courage in honesty allows people to become genuine, opening opportunities for unique experiences and encounters.
And music allows her to stay genuine. Her songs allow people to make these thoughts real and help them process emotions to feel less isolated.
Her reflection on authenticity and connections set the tone for the campaign, encouraging audiences to think about their journeys and how they shape who they are.